Are you and your friends in business together, do you have a side hustle together that can potentially save you on a rainy day or you can explain? Personally, I can explain… but this will come out more of an excuse than a reason, so my friends, where are you?
A few Sundays ago as I sat between two young gentlemen in their late twenties, Arthur Nabaasa and Philbert Kasirye, I found myself challenged with the afore mentioned question running through my mind and I will tell you why as this story unfolds? The two met in Ntare school fresh from primary school in 2005. They bonded over their love for football and desire to be of useful service in life. Today, the two and a couple of other guys (Bob Tumwine Muhanguzi and Oscar Nahamya) run a thriving moving business, named Freeman Movers. The business clocked the three-year mark in May 2020.
There is a saying that friends don’t always make the best business partners but Arthur, Philibert and two other partners are defying the odds.
Arthur says people whether originally friends or just business acquaintances can have conflicts, it’s the way relationships work. Some thrive others collapse. But who is better suited to do business with, people you don’t know well or friends you have known and share interests, beliefs and goals, he pauses a rhetoric question?
Enough of the chit chat, let’s get into the meat of this interview.
1st picture: Philbert and Arthur ready for a high school dance with MaryHill High School in 2008. In second picture, Arthur today.
What inspired the starting of Freeman Movers?
Arthur: After completing my Law degree from Uganda Christian University Mukono in 2016, I went back home to my father’s house. That is an uncomfortable place to be for any young man especially as I sought and thought of how to be my own man in this big world. I needed the stability that being home provided as I figured out my next steps, but I also knew better than being comfortable on my father’s couch.
I needed to move into my own place but there was a challenge of the actual moving and getting the few things I had accumulated at university into my rental house. The more I thought about it, the more I knew I did not want to do it myself. Moving is rather tedious and truth be told, I was lazy but also spending a day packing up my things in boxes, getting to the rental and unpacking all over again was just not my cup of tea. I found myself wishing there was someone who could help me move without me lifting a finger.
This was a big mental struggle and while in this whole process I figured there were several other people like me. People who wanted to shift but were struggling with the entire process. I engaged a few friends to hear what their experiences had been, and we shared the same struggles. Having someone help you shift, is one less thing to worry about as you start life in a different place, a whole new neighborhood. There is usually a lot to stress about it such as leaving a familiar environment that you have known for long, getting new neighbors, leaving behind your favorite local grocery shop and having to find another, for those with children finding a new school for them nearby, it is a lot to think about.
It hit me right there and then that there was indeed a gap in provision of moving services, and this was something that most people needed even when they didn’t realize that they did. The discussion to start this business first came up while in a casual chat with Oscar. We were working at a maize mill in Mukono. This was later shared with our other friends, Philbert and Bob.
The more we discussed the idea, the more it made sense and we decided why not start a moving business.
Philbert: We were young energetic men, straight out of university, the “ideal” jobs not in the picture but trying to survive, nonetheless. At the same time, the four of us had always been entrepreneurial even through our university days. I was working with my father’s clearing and forwarding company, Arthur was working on a farm and our other friends were also engaged in other small businesses. We had a bit of an idea of how businesses operate so the moving business idea seemed like something we could do well if the four of us fully devoted our time and energy to it. We had different skill sets which came in handy in getting the different components of the business together. The four of us doing a business together was long-term coming.

Movers on duty wheeling packed items to a truck for loading
Why the name Freeman movers?
Arthur: We sat down and were looking for a description that could best represent who the four of us are. We are free young men, energetic, focused, committed, passionate and ready to conquer the world. That is how the name Freeman movers came about, a fitting description of who we are. We like to serve others especially our clients and we are growing slowly but steadily, one client at a time.
Take us through starting of the business. What was it like?
Arthur: We had to do extensive research and the internet was very resourceful. This involved watching countless videos about how to pack different items in a house or an office, handling delicate items, loading a truck and organizing spaces after moving. This in addition to identifying the tools we needed such as trucks, boxes and other items used in packing. Not forgetting the research on the moving business in Uganda. It is a budding business so there weren’t many companies at the time but for those that were already established, we labored to find out how they were working so that we could learn from them while also thinking of ways to do things differently but efficiently.
Our first client was a friend: It was a low budget job, small family of four living in a two bed roomed house and they were shifting houses within Kampala. It took us two days to get the job done.
Philbert: Because it was our first time, we were being extra cautious and learning on the job, so we took longer doing everything. In the end, it was a job well done and the client was happy, and they told as many people as they could about our company. That is how we started. With experience comes speed and being flawless on the job so today a few years later, it takes about 6-7 hours to move and resettle someone if its within Kampala.

Philbert (right) with Nshera teammates in Freeman Movers branded jerseys
Coming up with resources
Philbert: The four of us pooled our savings together and that’s what we used to buy boxes, drills, spanners, hammers, boxes in various sizes, moving blankets and pallet trolleys, mattress covers and other wrapping materials. One of us had a truck so that was transport sorted and we were the labour/handymen to do the moving. We did not not have to invest a lot of money at the start and we were lucky to source most of the tools we needed sourced. We also banked on each other different strengths and expertise. For instance, Arthur and another colleague of ours are lawyers, so they did the processes of getting the business registers and incorporated. We incorporated the company in 2017. I am a statistician, so I was supporting with the money side of things, business projections, the money we needed at the start and all that.
Business Operations
Arthur: At the start, the four of us with the support of friends ran the entire business and were involved all the way including packing up of houses. But as the business has expanded over these past few years, we have grown to a team of about 20. It is comprised of mainly university students from Kyambogo, Makerere, and Kampala International University plus high school students in vacation. We choose campus students because they are young, energetic and it’s an opportunity earn supplementary income while at the same time gaining work experience and exposure.
Philbert: We are careful with recruitment because of how sensitive moving is and the fact our clients entrust us with their property. Our staff equally have to be trustworthy and of high integrity. We usually take recommendations from friends after which we do thorough background checks on them.
We train them on safety, health, customer care, packing up of property, loading and unloading of items and organization of houses or offices. The training lasts one to two months plus refresher trainings afterwards.
What are the key skills required in this business?
Arthur: Good communication skills: This ranges from engaging clients from the onset, answering their questions and being able to earn their trust.
Philbert: Good discipline is key: Just like any other business, we also encounter all sorts of clients in our line of work. The ability to exercise self-control and be levelheaded when interacting with clients is important. Trust is the cornerstone of the moving business. Due to the nature of some people’s jobs, they will leave behind the keys to their houses and go to work. Our job is to pack up their old house, shift to the new house, unpack and organize the house so that by the time the client returns, their house is the order. We always ensure to deliver on this.
That’s why we invest a lot in training movers because these are the people going into houses to get this work done.
What are the challenges you have encountered in the business?
Arthur: Being a young industry in Uganda, moving services have not been fully embraced yet. People are used to moving by themselves or with the support of friends/family so they will not actively seek out services of movers
Philbert: As a service that’s slowly being picked up, normally people don’t prioritize the user of movers and plan for it in advance. From our experience, it likely comes as a last-minute thought so you will find one has not budgeted for such a service but then they realize they need it. So, we get clients who want to be moved on very short notice or with a budget that cannot support the magnitude of the work to be done.
There are clients who will call and they want to relocate immediately, that very day. This is nearly impossible especially if its already past midday. Usually we have to scout the place, assess the property to be moved so we can plan for the job. This includes organizing packing boxes determining the size of the truck to use. This information also helps us in costing the job. Normally we need advance notice of one day to plan for the job well.
What are you doing to overcome the challenges?
Philbert: We are doing a lot of marketing and branding through various media platforms to put the word out. There is a big knowledge gap about moving services. People still look at it as something foreign, but it’s not., we all like convenience and that’s what movers provide. Our goal is to dispel any misinformation about using moving services and for people to consider this as an essential service.
Arthur: Ensuring that we offer the best quality moving services. We have also been deliberate and intentional from the start that for whichever job we do, big or small, we go above and beyond the client expectations. Because of this, we had so many referrals and that has also been the key in growth of our business.
We also endeavor to keep ourselves updated in our work through refresher trainings and learning from the challenges we encounter on the different jobs.
Nothing sells a service/product like a satisfied client and that’s what Freeman Movers has capitalized on to expand their work.
Today, Freeman movers have moved over 500 clients including offices. They also provide storage services for those who need their property kept for one reason or another.
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Typical moving day with Freeman Movers
What has been the key to the steady growth of your business?
Joint answers: Referrals have been instrumental in growing the business. The clients we have served in the past have been our greatest marketers.
I (Brenda) also discovered Freeman movers through a friend. I recall asking him, Is this a thing in Uganda? He had quickly gone on to share his experience of how they had moved him. I gave them the keys to my old house and went to play football and went back to my new house later to sleep. Everything was in order, the TV was on the wall, I was happy with what they had done with my space, he had shared. I was fascinated by that because I have only ever seen movers in the movies. I honestly didn’t think this was a thing here in Uganda but here was someone telling me they had used them and that it was affordable. I was not moving houses at the time but not long after that, I was having a conversation with another friend who was going to move, and she was dreading the process. I told her about Freeman movers. She worked with them and was raving about how they had done so much for her. She was moving into a newly constructed house that had not been fully completed. When the movers got to the house, they found her sweeping and cleaning the rooms and they asked to help her. She hadn’t paid for that extra service, but they offered to help and after cleaning, they unloaded the truck, moved in her property, organized it under her guidance and left her in clean and comfortable house. Guess what, months later I was moving to a different part of town after changing jobs. They came to my house and did their thing. I liked how swift they were in packing up the items and how they organized my new place. I was very impressed. I remember having very sound sleep in my new house that night because I did not have to worry about waking up to unpack and organize my new place. I could have enlisted friends to help me move which is what I have done in the past but often you find, you’ll settle into the house in phases and it will take like a month or more to fully unpack everything. This is not forgetting the things that break or get lost in the mix of things. Plus, shifting is tedious and after my experience, I am a total sellout and will always be happy to outsource the service to the professional’s. If you haven’t, you may need to explore using these services when you are moving houses next time.
Friends: We are blessed to have an incredible group of friends that have backed us up, believed in us and trusted us to move them when they were shifting. Through this we were able to learn and solidify our skills, to gain the experience we needed to get us started in this business.
Our friendship: Philbert and Arthur intimate that their friendship dynamic has played a big role leading up to the wins they have had today. We have known each other for a long time now so we know each other’s weaknesses and strength. This deep understanding of each other helps us in communicating with each other, resolving our differences when we disagree and remaining focused on the goal which is ensuring that our business continues to grow from strength to strength.
We made several losses at the start because of inexperience, lack of mentorship and lack of proper planning. There were also several moments of doubt on whether the business would survive but here we are having learnt from all the setbacks and challenges.
Okey, a side from the business, who are you gentlemen, what are you about?
Philbert: I am a friendly guy and can be described as a people person. I like meeting new people, I am a go-getter, a great listener and often I like to listen before I can speak. I also like doing business a trait I picked from my father. He encouraged me to work for his clearing and forwarding company from when I was young, and I learnt a lot from him. I like watching soccer, Man U oyee! and playing it too. I play for Ntare league Team Nshera. I also like travelling with friends and enjoying life general. Once in in a while you will also get me immersed in a book. I like adventure and war stories and I am in a relationship.
Arthur: I am a hands-on guy and I like being busy doing and fixing stuff. So, often you’ll find me with my sleeves up. I like figuring out how things are done and getting them done. You can call me a fixer. I am outgoing, love being around friends and I am also a big soccer fan and ardent supporter of a local team, Maroons FC. I also play for Ntare league, Team Nshera! I like learning new things. I am more of a visual learner, so videos and pictures do the trick and I am in relationship.
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We dem boys: a glimpse of the life of CEOs when they are off duty..
Did you always know you wanted to be self-employed?
Arthur: I was keen on doing business from when I was young because I knew even at that age that that’s where the money was. While in senior two, while having a chat with one of my uncles, I told him I dreamt of starting a business and making money. He had asked how I intended to start a business with no money. You need money as start up capital to start a business, he had said. That conversation stuck with me and as I grew up, I always wondered “How do I get money without having to be employed first”. As I grew up, I have realized that friends and networks are the greatest resources and capital one needs to start a business. Money is important but networks are invaluable when it comes to business.
Philbert: When I finished campus, I was doing internship and I thought I would stay on in with the the company and be fully employed. However, that didn’t work out as I had anticipated so I was headed for the streets. When this opportunity presented itself, it was the golden egg I needed.
What are some of the biggest lessons you have learnt?
Arthur: I have a big appreciation of the importance of relationships and networks. We have been able to learn, grown and thrive in this business because of relationships and networks.
Philbert: Clients usually appear in varying moods and you have to learn how to read people and the situation in order to handle it professionally. So, my people skills both on a personal and business level have grown a notch higher.
Freeman Mover’s business growth is a true representation of the mantra of your network is your net worth.
What kind of advice do you have for young people who desire to start businesses?
Arthur: Adopt a learning mindset. Seek out knowledge from experienced people in business, ask questions and if there is a chance to work under someone, take it. Be an understudy because most of the things we do in business we don’t learn from school. We learn by doing. So be independent minded, be courageous
Philbert: It’s important to study and understand the circumstances around you first before venturing into business. Identify a gap/need that you can meet. Plan and map out your idea, start and work like school dropout. There is a mindset that young people have such as: how can I abandon my degree and a chance to work in an office setting to do manual labour as most businesses require. Such a mindset cannot make you prosper. It is very liberating when you do your own thing and you see it working out.
What has been the highlight of the business so far?
Joint answer: In 2017, we moved a client from Kampala to Mombasa. We were still fresh in the business, but we were trusted to do the job. That was a very empowering experience for us.
How has COVID19 affected your business?
We were not able to do any jobs during the total COVID19 lockdown. Some of the bookings we had registered early in the year were cancelled because businesses were affected, people’s plans changed. However, since the lockdown was eased people having been reaching out for moving services. People’s mindset about moving services is slowing changing, they are warming up to it and this is working in our favor.
What does the future of Freeman Movers look like?
- We hope to be business leaders in the moving industry satisfying and attending to as many clients as possible.
- We provide storage services but on a small scale, but we hope to expand this bit of the business to be bigger, to have branches in various part of kampala and around the country.
- For our regional operations, we are partners with Dolex movers in Nairobi and our dream is to spread out and open branches in other countries in the region and on the continent.
You can reach out to Freeman Movers using contact information below
